The launch of the Spirio player system is Steinway's most significant product innovation in over 70 years. Our team developed the Spirio collateral launch kit, including the logo mark, photographic assets, and sound-as-art visualization, bringing the technology, and rich listening experience, to life.

To highlight the authentic spirit of the brand and inspire a new generation to fall in love with it, we created a cinematic brand document capturing Steinway's uncompromising commitment to its craft.