We partnered with P&G to create an SK-II limited edition experience for the 2020 Olympics games in Tokyo.

In line with the #noncompetition campaign, the use of memorable Kokeshi dolls highlighted Japanese culture, embodied the idea of positive empowerment, and reflected the values of the Olympics: excellence, respect, and friendship.

A holistic launch that included graphic and industrial design, key visuals, and animations, the highly collectible limited edition generated massive excitement and sell-through across all markets.