LA MIA PERLA

2018 FiFi Award
Best Female Packaging

Flacon, Secondary carton, Instore & Gift sets

NiCE partnered with CB Beauty and La Perla to launch their new signature female fragrance, creating an unforgettably modern expression of the brand’s icon, the pearl. Responsible for the product story, industrial design, and packaging graphics across primary, secondary, gift-sets, and all ancillary products. NiCE also set the vision for key visuals and the point-of-sale experience. 

LA MIA PERLA

Flacon development from sketch concept to finished pre-tool drawings. NiCE shepherded the development process working closely with the glass supplier to maximize the glass flow and optical effect.