The brand's crafted logo balances handmade approachability with a premium boutique sensibility.
We partnered with Greenspring Farms to bring the brand proposition to life, creating a desirable experience that drives consumer understanding and affinity for their premium spirulina offering.
The visual language fully expresses the brand essence of nourishing people, planet, and community by graphically highlighting key points of difference (vibrant California environment, pure water, uncontaminated pools, and rich/nutrient-dense spirulina) in an engaging fashion.