As innovation partner with Fetzer Vineyards on the holistic launch of a new-to-market brand representing the vibrancy of the Monterey Peninsula, we were responsible for brand-story development, brand-naming, tone of voice, VIS-ID, packaging, key visuals, and web development.

Inspired by the highly sensorial character of the new wines, we leveraged a prestige fragrance sensibility to bring the uniquely emotional proposition to life.