Ian has 20 years of industrial design expertise and has specialized knowledge of materials and production. Working with NiCE for over 16 years, Ian built the organization's 3D design capability and now oversees the Global offices, instilling the core belief that great ideas are the key to a successful brand. Under his direction, NiCE is uniquely positioned to deliver everything from brand strategy to finished industrial design, graphics, and in-store, all in one agency.