NiCE partnered with Applegate to craft their premium,   culinary-inspired brand. Representative of Applegate’s mission,

The New Food Collective delivers the highest quality products possible through the use of small-batch production methods and regenerative agriculture practices.

NiCE developed the brand positioning, brand naming, visual identity, packaging graphics, and retailer sales materials.

NiCE also set art direction for photography, ranging from images of the purveyors and pasture-raised animals to fresh and fully-cooked product shots.


Winner: 2019 Nexty Award at Expo West, Best New Mission-Based Product.