HEAD & SHOULDERS 

Supreme Boutique launch

NiCE partnered with P&G to launch the brand's new high-end global boutique. First debuting in China, the highly sensorial design elevates H&S beauty credentials by conveying the rich and luxurious argan oil benefit. This dramatically increased the purchase rate by appealing to women with high cosmetic expectations.

Image courtesy of Saatchi and Saatchi

HEAD & SHOULDERS 

Ultra Men 

WINNER BEST MEN'S CARE PRODUCT 2018 

NiCE partnered with P&G to restage the premium men's tier, giving it a more confident, masculine, and modern look. NiCE incorporated bold graphics across a shrink sleeve to create a 360-degree experience that highlights the superior formula. This led to improved shelf navigation and stronger brand blocking.