HANSEN'S SODA

NiCE partnered with Hansen’s team and Coca-Cola VEB to ignite consumer passion for the brand by expressing its unique personality, flavors, and values to a new generation of natural soda drinkers. Developed strategic positioning story and brought it to life through the creative idea of “originality” across VIS-ID, tone of voice, packaging, point of sale, and collateral.

HANSEN'S SODA

Leveraging the updated positioning and creative idea of “originality”, NiCE redesigned Hansen’s sparkling waters to uniquely express hydration through a bold and joyful SoCal personality.