BOSS SOCCER 2017

Inspired by both the energy and geometry of football stadiums, NiCE created an engaging retailtainment experience for Hugo Boss fragrances, in line with their long-standing relationship with the world’s most popular sport. The immersive environment, complete with interactive digital game-play, draws consumers in, allows them to bond through competition, and creates a memorable Boss moment.

BOSS SOCCER

Top view

BOSS SOCCER 

The concept includes both the stadium environment and the player’s lounge, complete with a custom-built Foosball table.