H&S Mens Wins in China

Head & shoulders Ultra Men won the best men’s care product award at the 2018 China Beauty Expo, Asia’s largest international beauty trade show.

NiCE partnered with P&G to graphically restage Head & Shoulders premium men’s tier in China. The men’s offering was looking tired vs. key competition. It required a more confident, masculine and modern look to insure consumers consider H&S as the best-in-class choice within the men’s segment. NiCE incorporated highly intuitive graphics across a new shrink sleeve to create a 360 degree experience that highlights efficacy and a technologically superior formula. This led to improved shelf navigation & selection for total H&S by creating a stronger brand block vs. the competition.