Global creative partner

Strategy, Graphic and Industrial Design

A glamorous legacy, reinvented. Partnered with P&G on the holistic global vision across graphics, industrial design and promotions.

Elevated consumer perceptions by linking the brand to its core Hollywood heritage.

Successfully re-launched in Europe and Asia with continued growth.


Our work expresses the glamour and luxury inherent to the brand story while reinforcing a sense of precision and professional-level quality.


NiCE is responsible for all graphic development for primary and secondary packaging across boutiques, as well as point of sale needs. The premium sensibility of our work highlights the artistry and expressiveness true to the brand while elevating beauty story-telling and benefit expression.