BOSS MAVIE IN-STORE

NiCE partnered with P&G for this design challenge: leveraging the launch of the Ma Vie fragrance to counterbalance the masculine image of the Hugo Boss brand Inspired by the distinctly urban, feminine style, and the soft shape of the bottle, the creative team developed an in-store experience that spoke of femininity and emotion, whilst staying true to the Hugo Boss equity.

BOSS MAVIE IN-STORE

Full instore development